National Cannabis Festival

Supporting legal weed.

Our work

Brand Strategy Social Media Digital Advertising Content Development

National Cannabis Festival is changing the way people view cannabis and attend cannabis events. We started working closely with the festival in 2017, helping it draw thousands more attendees and quickly grow into the East Coast’s largest cannabis event.

nationalcannabisfestival.com

Creating authentic buzz.

Our campaigns drove advanced ticket sales, while also helping to de-stigmatize the voice of cannabis advocacy on social media. We worked with Facebook to ensure brand verification and ad approval.

Working with NMBL has been transformative for our brand...
Caroline Phillips, Founder of National Cannabis Festival

Pot is good politics.

In a polarized country, legalizing adult-use cannabis is one of the few issues that unifies Americans. 66% of us support it. So we fine-tuned a brand voice that would transcend political bubbles.

The fight for legalization in Washington, DC can be intense. A voter-approved ballot initiative legalizing cannabis is directly at odds with federal law.
The fight for legalization in Washington, DC can be intense. A voter-approved ballot initiative legalizing cannabis is directly at odds with federal law.
We went beyond traditional stoner culture to connect with people who are passionate about social justice or ending the war on drugs.
We went beyond traditional stoner culture to connect with people who are passionate about social justice or ending the war on drugs.

A widescreen festival experience.

The concert is the main event but we embraced a broad scope of highlights — an all-day Exhibitor Fair, Munchies Zone, Wellness & Education Pavilion, and even a weed wedding!

Since starting work with us three years ago, NMBL has consistently exceeded all of our sales and marketing goals.
Caroline Phillips, Founder of National Cannabis Festival

Brand on fire. 

It was easy to see the impact of our social campaigns measured in growing festival attendance. (And countless 🔥 emojis)

  • +2M

    Social Media Reach

  • +511%

    Email Subscribers

  • +235%

    Instagram Growth

  • 141K

    Facebook Shares

Brand Deliverables
  • Brand Strategy
  • Digital Support
  • Content Development
  • Analytics & ROI
Social Media Deliverables
  • Cross-Platform Strategy
  • Facebook & Instagram Advertising
  • Community Management
  • Live Event Coverage
  • Email Marketing
Collaborators

Alive Coverage

Frontrunner Productions

The High Street

BLACK LIVES MATTER. We’re committed to the fight for justice.