Brand Strategy
Social Media
Digital Advertising
Content Development
National Cannabis Festival is changing the way people view cannabis and attend cannabis events. We started working closely with the festival in 2017, helping it draw thousands more attendees and quickly grow into the East Coast’s largest cannabis event.
Our campaigns drove advanced ticket sales, while also helping to de-stigmatize the voice of cannabis advocacy on social media. We worked with Facebook to ensure brand verification and ad approval.
Working with NMBL has been transformative for our brand...
Caroline Phillips, Founder of National Cannabis Festival
Pot is good politics.
In a polarized country, legalizing adult-use cannabis is one of the few issues that unifies Americans. 66% of us support it. So we fine-tuned a brand voice that would transcend political bubbles.
The fight for legalization in Washington, DC can be intense. A voter-approved ballot initiative legalizing cannabis is directly at odds with federal law.
The fight for legalization in Washington, DC can be intense. A voter-approved ballot initiative legalizing cannabis is directly at odds with federal law.
We went beyond traditional stoner culture to connect with people who are passionate about social justice or ending the war on drugs.
We went beyond traditional stoner culture to connect with people who are passionate about social justice or ending the war on drugs.
A widescreen festival experience.
The concert is the main event but we embraced a broad scope of highlights — an all-day Exhibitor Fair, Munchies Zone, Wellness & Education Pavilion, and even a weed wedding!
Since starting work with us three years ago, NMBL has consistently exceeded all of our sales and marketing goals.
Caroline Phillips, Founder of National Cannabis Festival
Brand on fire.
It was easy to see the impact of our social campaigns measured in growing festival attendance. (And countless 🔥 emojis)
